Anchor Text

The visible# clickable text in a hyperlinkThis is an item on a webpage that contains a link that directs the user to a different part of the page or a different website altogether. The hyperlinked item can be a word, a series of words, or an image, and is often highlighted to emphasize that clicking on it will lead you somewhere […] that often describes the linked content. Strategic use of anchor text can improve user experience and influence search engine rankings.