In-House

There are multiple meanings associated with this term, but in general, it means “from within”. Here are some instances where the term In-House is most commonly used: In-House Affiliate ProgramA partnership between advertisers and affiliates, where affiliates are compensated for driving specific actions such as clicks, sign-ups, or sales. These programs define the terms of engagement and compensation structure for marketing efforts. – This is when a company or advertiser wants to run their own affiliate program instead of working with agencies or using affiliate networks. In-House Tracking Platform – This is when an advertiser, an affiliate network, or a traffic network uses a tracking system that is built exclusively for them. In-House Fraud Preventions System – This is when a traffic network uses its own proprietary system to track and prevent bots.