Back to glossary

Glossary

Whitelist

This is the list of keywords, sources, targets, domain names, etc. that you want to receive traffic from. Typically, it is a list that advertisers have compiled based on previously-run campaigns and have been deemed high-quality sources that often lead to conversions.

This is the list of keywords, sources, targets, domain names, etc. that you want to receive trafficThis is the inflow of visitors to a page. from. Typically, it is a list that advertisers have compiled based on previously-run campaigns and have been deemed high-quality sources that often lead to conversions.